This site originally launched in 2015 as a blog and way to express Dru’s love of style. It has evolved with her life through motherhood, starting and selling several business, and her passion for creating and her love of the fashion industry.
I am a woman that loves the simple things but has and will continue to travel the world for inspiration and culture. Brand Building and content creation is what feeds my soul.
Dru graduated from Texas Tech University in 2008 with a Bachelors in Apparel Design and Manufacturing. This launched her career into the world of print and digital advertisement as a fashion producer with the production company Brynn Creative. Some of their clients included Neiman Marcus, Neiman Marcus Direct, AT&T and Fashion Show Mall Las Vegas.
In 2017 Dru had the opportunity to re-launch Sideline Swagger, a collegiate apparel brand. She established the business, ran the day-to day, designed and created all retail and social platforms for the company. This effort launched the company into a recognizable brand that is is still thriving today. She sold majority of her ownership in 2020 and continues to support the brand with design and branding consultation.
Since she was in high school, Dru has been giving advice to everyone around her on styling, her favorite brands and pieces. This is something she has always done along with all her other ventures. So she decided to turn it into something and offer personal styling and personal shopping for women and their families. Her focus is on quality over quantity by finding unique pieces you will love and want to wear more than once.
Her greatest gift is her little family. Dru and her husband Andrew have been married for 11 years and have two beautiful daughters Olivia and Penelope.